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Alert EasyPro: Rental Management Software from Alert Rental

Alert EasyPro at a glance
VendorAlert Management Systems (Alert Rental Software)
HeadquartersColorado Springs, Colorado, USA
OwnershipIndependent, privately held; 100 percent woman-owned since 2016
DeploymentCloud (SaaS) or on-premises Windows server
Target marketSingle-store and multi-store independent rental operators: event/party, general tool, and heavy equipment rental
IndustriesEvent and party rental, general tool rental, construction and heavy equipment rental, specialty rental niches
PricingPublished: subscriptions from $200/month plus $1,000 setup (single user, single location); one-time license options also listed (as of mid-2026)
Websitealertrental.com

The short version

A rental store runs on contracts, availability, and getting the truck out on time. Alert EasyPro, sold today under the Alert Rental Software brand, covers exactly that ground: inventory, quotes, reservations and contracts, dispatch, maintenance, billing, and customer communications in one system. Behind it stands Alert Management Systems of Colorado Springs, Colorado, and the product sits at the small-business end of the rental software market, next to full rental ERPs built for larger fleets.

Vendor, history, ownership

Founded in 1976 — which alone makes Alert one of the longest-standing rental software vendors in North America. The company has stayed independent and privately held while much of the rental and dealership software market was absorbed by large consolidators, and since 2016 it has been 100 percent woman-owned, after Mary Crosslin and Kara Longmire took ownership as co-presidents. The product line grew up on Windows as Alert EasyPro and later added cloud-hosted deployment under the simplified Alert branding.

What it covers

Serialized and bulk rental inventory, quotes, reservations and contracts, delivery dispatch, preventive maintenance scheduling, billing and invoicing, customer communications. Operator dashboards, reporting, and GPS-based equipment tracking round it out. The emphasis is rental operations rather than corporate finance, so buyers expecting full in-house financials should test accounting depth and integration options during evaluation. What counts as a complete ERP system in a larger company is scoped down here to what a rental store touches every day.

Who buys it

Single-store and multi-store independent rental businesses across North America. Event and party rental, general tool rental, and construction and heavy equipment rental form the core segments; the vendor also names specialty niches such as portable sanitation, environmental services, and oil and gas. The typical buyer is a small or family-owned operation, not a national chain.

Licensing, hosting, cost

Cloud service or on-premises Windows server: the decision usually comes down to IT resources, internet reliability, and how much control over the data a company wants to keep. Pricing is unusually transparent for this market. As of mid-2026, subscriptions start at $200 per month plus a $1,000 setup fee for a single user at one location; additional users and locations are priced per month, and higher subscription tiers as well as one-time license purchases are listed on the vendor site. Configuration still drives the final number, so get a written quote before building a budget around the entry price.

Editorial verdict

Roughly five decades of rental focus, independent ownership in a consolidated market, and a published price floor: for a small or midsize independent rental operator, that is a solid shortlist case. The limits are equally plain — corporate-finance depth is not the point of this product, and large multi-branch fleets may outgrow a small-business package. Test it against at least one full rental ERP in a structured selection process.

What the Alert EasyPro website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the Alert EasyPro vendor homepage

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Frequently asked questions

What is Alert EasyPro and who is it for?

It is the rental management system from Alert Management Systems in Colorado Springs, marketed today as Alert Rental Software. The buyer it serves best is an independent operator with one store or several that wants contracts, availability, dispatch, maintenance, and billing handled in one place without adopting enterprise-grade software. Event and party rental, tool rental, and heavy equipment rental make up the customer base.

Is Alert cloud-based or installed locally?

Either. The cloud service suits operations without IT staff; the on-premises Windows server, a legacy of the product's long Windows history, suits companies with unreliable internet or a preference for keeping data in house. Functionally you are choosing an operating model, not a different product.

Does Alert publish its pricing?

Yes — a rarity in rental software. Listed as of mid-2026: subscriptions from $200 per month plus a $1,000 setup fee for one user at one location, with extra users and locations priced separately and one-time licenses also available. The practical value of that transparency is early self-qualification: a buyer can rule the product in or out before ever talking to sales, then confirm the real multi-user, multi-store figure with a formal quote.

Who owns Alert Rental Software?

Nobody but its own leadership. Mary Crosslin and Kara Longmire took ownership as co-presidents in 2016, making the 1976-founded company 100 percent woman-owned, and it remains privately held in Colorado Springs. In a market where most rivals now answer to large consolidators, that independence shapes everything from support culture to roadmap priorities.

Can Alert handle both event rental and equipment rental in one system?

Yes by design — mixed operations are an explicit target, and niches like portable sanitation and environmental services appear among the vendor's named segments. The caveat: reservations, delivery logistics, and inventory behave differently in an event division than in an equipment division, so bring scenarios from both sides of your business to the demo instead of assuming one configuration fits all.

Does Alert replace a company's accounting system?

Usually not. Rental operations are the core; corporate finance is not, so most buyers keep a separate accounting package and check the integration path during evaluation. Firms that require full in-house financials in one system are looking at a different product category.