Distru
| Vendor | Distru, Inc. |
|---|---|
| Headquarters | Oakland, California, USA |
| Ownership | Privately held, venture-backed |
| Deployment | Cloud (SaaS) |
| Target market | Licensed US cannabis distributors, manufacturers, and brands, including multi-state operators |
| Industries | Cannabis (distribution, manufacturing, cultivation) |
| Pricing | Not published; quote-based |
| Website | distru.com |
Overview
Distru is a cloud platform for licensed cannabis businesses in the United States, with its center of gravity in distribution and manufacturing. Inventory, order management, fulfillment, production, CRM, and B2B commerce sit in one system, kept in step with state track-and-trace. Accounting deliberately does not. The ledger lives in QuickBooks or a comparable package, which makes Distru an operational backbone rather than a full-ledger ERP.
The company behind it
Distru, Inc. was founded in 2016 and works out of Oakland, California. It grew up alongside California's regulated distribution market and has since expanded to customers across a large number of legal states. The company remains privately held and venture-backed, and the product has carried the same name since launch. In November 2025 it extended the B2B commerce layer with the DistruCommerce Marketplace, a wholesale channel connecting brands and buyers directly on top of the operational system.
Modules and capabilities
Coverage runs from inventory and batch traceability through sales orders and invoicing, warehouse and fulfillment workflows, procurement, and manufacturing runs with cost tracking. A built-in CRM handles wholesale relationships, and live product menus feed the DistruCommerce ordering channel.
Compliance is the design center. Distru maintains a bidirectional synchronization with METRC and supports BioTrack in states that use it instead, so package tags, transfers, and manifests stay aligned between the operating system and the state system of record. For finance there is a QuickBooks integration plus compatibility with Xero and Sage, and no native general ledger.
Best-fit companies, and what it costs
The audience is plant-touching: distributors, manufacturers and brands, and cultivators that sell wholesale. Customers range from single-license operators to multi-state operators, and the workflow depth reflects distribution realities such as manifests, delivery routing, and state-by-state compliance differences. Nothing in the product is built for companies outside the cannabis supply chain.
Delivery is cloud only; there is no on-premises option. Pricing is not published, so prospects run a demo and receive a quote based on license count, locations, and scope. Two budget lines get underestimated in this category with some regularity: setting up the accounting integration, and cleaning up historical METRC data during onboarding.
Our take
Distru is one of the established operational platforms in the US cannabis mid-market, and it earns its shortlist places on distribution and manufacturing depth plus METRC synchronization. The structural caveat is finance. If your CFO expects consolidated financials inside the ERP, this architecture will frustrate them, and the QuickBooks or Xero sync has to be tested during the demo rather than trusted on the strength of a datasheet. Buy it when moving product between licensees is the business and compliance paperwork is the bottleneck. Skip it when accounting depth outranks compliance automation on your requirements list, or when the company plans to diversify beyond cannabis, because none of this vertical logic travels with you. Operators comparing Distru with Canix, Flourish, or a generic ERP plus point tools should force that trade-off into the open during a structured selection process.
What the Distru website looks like
Current view of the vendor homepage, captured by our editorial team.
