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Priority ERP

Priority ERP at a glance
VendorPriority Software
HeadquartersRosh HaAyin, Israel; US subsidiary presence
OwnershipMajority owned by Blackstone (70% stake acquired May 2024 at an $800 million valuation); Fortissimo Capital and TA Associates retain about 30%
DeploymentCloud-native SaaS or on-premises
Target marketMid-market companies seeking a flexible, highly configurable ERP
IndustriesManufacturing, distribution, retail, professional services, hospitality
PricingPricing on request; no public price list on the vendor website (as of August 2026)
Websitepriority-software.com

What Priority ERP is

Priority ERP is a cloud enterprise resource planning platform from the Israeli vendor Priority Software, positioned as the flexible, highly configurable alternative to the established US mid-market suites. The pitch centers on rapid implementation, low-code adaptability, and embedded AI capabilities marketed as aiERP. Long dominant in its home market, the company is now spending real effort on North America.

Company and product background

The lineage starts in the 1980s, when the product was developed under the Eshbel Technologies name. Israeli private equity firm Fortissimo Capital acquired the business in 2013, and TA Associates later joined as an investor. May 2024 brought the decisive change: Blackstone acquired a 70 percent majority stake at a valuation of about 800 million US dollars, leaving Fortissimo and TA Associates with roughly 30 percent between them. Since then the company has been buying, among others the hospitality management vendor SilverByte and the AI finance startup Obol. The vendor reports around 75,000 customers in more than 70 countries, with the US ranking second behind Israel.

Functional scope

Financials, sales and CRM, procurement, inventory and warehouse management (WMS), manufacturing with MRP, project management, retail point of sale, and service management. What sets the suite apart is the tooling wrapped around it: business rules, form and report generators, a mobile app generator that produces companion apps without coding, and open REST APIs. The aiERP capabilities sit in the core platform rather than in a separate product, covering data queries, document processing, and finance automation.

Who buys it, and how it is sold

Mid-market manufacturers, distributors, retailers, professional services firms, and, through the SilverByte acquisition, hospitality operators. The common thread is a buyer who wants substantial process tailoring without the cost profile of tier-1 suites and who can live with an ecosystem that is still developing in North America. Deployment is offered as cloud-native SaaS or on-premises, an increasingly rare combination in this segment. Pricing is not published on the vendor website. Quotes come through Priority and its partners, so request formal proposals and model the long-term number yourself, for example with an ERP TCO calculator.

Our take

Priority is the dark-horse pick for a US mid-market buyer who has already priced the usual suspects, found their configuration limits frustrating, and is willing to trade ecosystem depth for flexibility. That trade is the entire decision. The American partner and support network remains considerably thinner than what domestic incumbents field, and the strategic alliance announced in December 2025 with accounting and advisory firm Citrin Cooperman, now Priority's premier US implementation provider with first joint engagements from early 2026, is a fix in progress rather than a fix delivered. Companies that need a deep local partner bench, vertical references in their own state, and a low-risk staffing plan for the next five years should not shortlist it yet. Blackstone's 2024 majority stake brings capital for expansion and the standard private equity questions about pricing and roadmap direction. Verify implementation and support coverage for your own region and industry inside a structured ERP selection.

What the Priority ERP website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the Priority ERP vendor homepage

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Frequently asked questions

What type of US company is Priority ERP a good fit for?

Mid-market manufacturers, distributors, retailers, professional services firms, and hospitality operators that want substantial process tailoring without tier-1 pricing. The low-code tooling is the draw: business rules, form and report generators, and a no-code mobile app generator that appeal to buyers worn down by the rigidity of the usual US mid-market suites. The counterweight is a North American ecosystem that is still being built, so the fit is best for organizations comfortable working with a vendor whose US presence is growing rather than long established.

How mature is Priority implementation and support in the United States?

The US is Priority's second-largest market after Israel, yet its American partner and support network remains considerably thinner than what domestic incumbents like NetSuite or Business Central offer. The most concrete step to close that gap is the strategic alliance announced in December 2025 with accounting and advisory firm Citrin Cooperman, which acts as Priority's premier US implementation provider, with first joint engagements starting in early 2026. Verify local implementation and support coverage for your specific region and industry as part of a structured ERP selection rather than taking national figures at face value.

How does Priority ERP pricing work?

No price list is published on the vendor website; as of August 2026, all pricing is on request. Quotes come through Priority and its partners, so collect formal proposals from at least two channels and compare like for like on modules, user counts, and hosting. Subscription fees are only part of the picture, so model implementation, migration, and internal effort over several years with an ERP TCO calculator.

Can Priority ERP run on-premises, or is it cloud only?

Both are available. Priority is offered as cloud-native SaaS and as an on-premises installation, an increasingly rare combination in the mid-market. That flexibility matters for companies with data-residency requirements, existing server investments, or a preference for staged cloud adoption. The vendor's roadmap direction is nonetheless clearly cloud and AI, with the aiERP capabilities embedding assistance for data queries, document processing, and finance automation directly in the core platform.

What should buyers know about Priority ownership and roadmap stability?

In May 2024, Blackstone acquired a 70 percent majority stake in Priority Software at a valuation of about 800 million US dollars, with Fortissimo Capital and TA Associates retaining roughly 30 percent. Under Blackstone ownership the company has pursued acquisitions, including hospitality vendor SilverByte and AI finance startup Obol, and continues to invest in the aiERP roadmap. Private equity ownership brings capital for expansion but also the usual questions about future pricing and roadmap direction, which belong on your due-diligence checklist.