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ApparelMagic: Cloud ERP for Apparel and Fashion Brands

ApparelMagic at a glance
VendorApparelMagic
HeadquartersWest Palm Beach, Florida, USA
OwnershipPrivately held, independent (no institutional funding on record)
DeploymentCloud (multi-tenant SaaS)
Target marketSmall and midsize apparel and fashion brands (wholesale + DTC)
IndustriesApparel, footwear, fashion accessories
PricingPublished: Professional 337 USD/month and Enterprise 655 USD/month (billed annually); Ultimate tier custom-quoted
Websiteapparelmagic.com

The short version

A cloud ERP built only for fashion. ApparelMagic covers style development, inventory across warehouses, wholesale and direct-to-consumer orders, CRM, and a full double-entry ledger in one subscription. The target buyer is the brand that has outgrown spreadsheets and entry-level bookkeeping but has no business buying an enterprise suite.

Where ApparelMagic comes from

The product dates to 1984, which makes it one of the longest-running apparel software lines still selling in the United States. Ownership has never changed hands: the company is privately held, headquartered in West Palm Beach, Florida, with no institutional funding on record. What began as desktop software was rebuilt as a browser-based SaaS application under the same name. For buyers that means no acquisition history, no rebrand confusion, and no parent-company roadmap to decode.

What it covers

Everything is organized around apparel data structures rather than generic SKUs: styles with size and color matrices, seasons, tech packs, cost sheets. Modules span PLM and product development, purchasing and production management with material planning, multi-warehouse inventory, and order management across wholesale, built-in B2B e-commerce portals, and consumer channels through integrations with platforms such as Shopify.

The native accounting module is the unusual part. General ledger, receivables, payables, multi-currency. Competing apparel systems typically hand this off to QuickBooks; here a smaller brand can close its books inside the ERP. Forecasting, sales rep management with commissions, and an open API sit in the higher tiers.

Who buys it

Small and midsize apparel, footwear, and accessories brands, usually ones mixing wholesale accounts with their own e-commerce. This is a vertical product in the strict sense. A company whose catalog does not decompose into style, color, and size gains nothing from the data model and should be looking at horizontal SMB systems instead.

How it is sold

Multi-tenant SaaS only; there is no on-premises option. The vendor publishes list prices, which is rare in this market: Professional at 337 US dollars per month, Enterprise at 655 US dollars per month, both billed annually, each with defined user, integration, and warehouse counts. The Ultimate tier is custom-quoted. Additional sales rep seats cost extra, and the vendor advertises a 30-day money-back guarantee. The subscription is not the whole bill, since implementation, training, and data migration still need budget.

Our take

Buy it if you are a growing wholesale-plus-DTC fashion brand that wants product data, inventory, orders, and the general ledger in one place, and if you value knowing the price before the first sales call. Those two things, published pricing and native accounting, are what set the product apart in the SMB fashion segment.

Do not buy it if your finance team is deeply invested in an existing QuickBooks workflow and your accountant is not on board. Moving a ledger is a bigger commitment than bolting on an inventory tool, and the data migration question deserves an honest answer before signing. Larger multi-entity fashion groups will hit the ceiling on financial depth and warehouse automation and belong in enterprise-suite territory. And if part of your product line falls outside apparel-style SKUs, test the style matrix against those items early, because the vertical model that helps sewn goods gets in the way everywhere else.

What the ApparelMagic website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the ApparelMagic vendor homepage

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Frequently asked questions

How much does ApparelMagic cost?

List prices are public, which is uncommon in apparel ERP. Professional runs 337 US dollars per month and Enterprise 655 US dollars per month when billed annually, each bundling a set number of users, integrations, and warehouses. The top Ultimate tier is quoted individually. Extra sales rep seats are priced separately, and implementation, training, and data migration are not part of the subscription figure.

Does ApparelMagic replace QuickBooks?

It can. The system ships with double-entry accounting covering general ledger, accounts receivable, and accounts payable, with multi-currency support, so a brand can close its books inside the ERP instead of syncing transactions outward. The catch is organizational rather than technical: if your accountant has years of workflow built around QuickBooks, moving the ledger becomes a project of its own and needs planning before go-live.

How does the system handle styles, sizes, and colors?

The data model follows apparel conventions instead of generic SKUs. A style carries its size and color matrix, season, tech pack, and cost sheet, and expands automatically into sellable variants for inventory and orders. That mechanic is the main reason fashion companies pick a vertical system over a horizontal small-business ERP.

Is there an on-premises version?

No. ApparelMagic is sold exclusively as multi-tenant SaaS. The vendor does advertise a 30-day money-back guarantee, which softens the initial commitment somewhat.

Does it connect to e-commerce platforms and retailer EDI?

E-commerce integrations include platforms such as Shopify, and every pricing tier includes a defined number of integration connections. Wholesale ordering runs through built-in B2B e-commerce portals. Retailer EDI is a different matter: it is typically handled through integration partners rather than a native EDI engine, so brands shipping to major department stores should verify their specific trading partner requirements during the evaluation, not after signing.

Who should buy ApparelMagic, and who should not?

Small and midsize apparel, footwear, and accessories brands that combine wholesale accounts with direct-to-consumer sales are the core audience, particularly teams that have outgrown spreadsheets and want styles, inventory, orders, and finance in one system. Very large or multi-entity fashion groups will hit limits and should look at enterprise suites such as Infor CloudSuite Fashion, where financial and warehouse depth is considerably greater. Companies whose product lines reach beyond apparel-style SKUs should test the style matrix against those items before committing.

How long has the product been around?

Since 1984, which puts it among the longest-running apparel software products in the United States. It started as desktop software and was rebuilt as a browser-based SaaS application under the same name and the same independent, privately held ownership.