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Cin7 Core (formerly DEAR Systems)

Cin7 Core at a glance
VendorCin7 (Cin7 Americas, Inc.)
HeadquartersAuckland, New Zealand (US headquarters: Denver, Colorado)
OwnershipPrivate; majority-owned by PE firm Rubicon Technology Partners (since 2019)
DeploymentCloud (SaaS)
Target marketSmall and midsize product sellers in retail, e-commerce, and light manufacturing
IndustriesRetail, e-commerce, wholesale distribution, light manufacturing
PricingCin7 Core: $349 (Standard), $599 (Pro), $1,199 (Advanced) per month; Cin7 Omni quote-based (vendor website, August 2026)
Websitecin7.com

What Cin7 Core is

Cin7 Core handles inventory and orders in the cloud, with enough light manufacturing attached to run assembly work. The audience is small and midsize product businesses selling through retail, wholesale, and e-commerce channels. It sits between standalone inventory apps and a full ERP system: products, orders, warehouses, production, and point of sale are native, while general-ledger accounting stays with QuickBooks Online or Xero. US buyer guides list it regularly for growing e-commerce brands that have outgrown spreadsheets and entry-level inventory tools.

Company and product background

Cin7 started in Auckland, New Zealand, and serves the US market through Cin7 Americas, Inc. in Denver, Colorado. The US private equity firm Rubicon Technology Partners acquired a majority stake in 2019. Two years later Cin7 bought DEAR Systems, an Australian inventory management platform, together with Orderhive; DEAR became Cin7 Core in January 2023, while the original Cin7 product remains on sale as Cin7 Omni. Anyone researching the product will still hit reviews and forum threads written under the DEAR Systems name. Cin7 states that more than 8,500 customers process over 125 million orders per year across its platforms.

Functional scope

  • Multi-location inventory control with barcode scanning and warehouse workflows
  • Purchasing, sales orders, backorders, and B2B customer portals
  • Light manufacturing: bills of materials, assembly and production runs, with MRP-style planning on the Pro tier and above
  • Point of sale and native connectors for Shopify, Amazon, and other channels
  • Accounting integration with QuickBooks Online and Xero (no native general ledger)
  • Workflow automation and standard reporting

Target market and industries

Small and midsize product companies in retail, e-commerce, wholesale distribution, and light assembly manufacturing, the segment usually labeled mini-ERP. Process manufacturers are not the audience, and neither are complex shop floors or organizations that want financials, HR, and operations in a single system.

How it is sold

SaaS only, with published pricing (as of August 2026): Standard at $349 per month for 5 users and 6,000 annual orders, Pro at $599 for 10 users and 24,000 orders, and Advanced at $1,199 for 15 users and 120,000 orders. Cin7 Omni, the sibling product, is quoted individually. The order-volume caps are the part worth modeling: growth in order count rather than headcount is what pushes a customer into the next tier, and the ERP TCO calculator shows how that plays out over several years.

The case for and against

The case for Cin7 Core is functional depth per dollar. A growing e-commerce or wholesale brand gets multi-location inventory, channel connectors, B2B portals, and BOM-based assembly at a published price, which is why the product keeps appearing on US shortlists in this segment.

The case against starts with what it is not: an accounting system. The ledger lives in QuickBooks Online or Xero, so the actual system of record is Core plus your accounting platform, and that connection deserves a test with realistic transaction volumes during evaluation rather than after go-live. Companies expecting to need native financials or heavier manufacturing within a few years should also price a later migration into their selection process now, because the order-volume tiers were not built with them in mind. The last item is corporate. Rubicon's majority ownership, the string of acquisitions, and the DEAR-to-Core rebrand next to the separate Omni line make independent research harder than it should be, and user reports of price increases have accumulated over the same period.

What the Cin7 Core website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the Cin7 Core vendor homepage

Comparable products

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User reviews for Cin7 Core

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Frequently asked questions

Is Cin7 Core a full ERP system, and who is it right for?

No. Think of it as the operations half of an ERP: inventory, orders, point of sale, and light assembly are native, while the general ledger stays in QuickBooks Online or Xero. For a small or midsize product seller working across retail, wholesale, and online channels that division works well. It stops working for process manufacturers, complex shop floors, and companies that want finance, HR, and operations under one roof; buyers who expect to need native financials within a few years should budget a later migration into their selection process.

How much does Cin7 Core cost?

Published tiers, as of August 2026: $349 per month (Standard, 5 users, 6,000 orders a year), $599 (Pro, 10 users, 24,000 orders), and $1,199 (Advanced, 15 users, 120,000 orders); the sibling Cin7 Omni is quoted individually. The caps mean a fast-growing seller climbs tiers on order count alone, so run the numbers several years forward, for instance with the ERP TCO calculator.

Why do reviews still mention DEAR Systems?

Because Cin7 Core is DEAR Systems, acquired in 2021 and renamed in January 2023. Reviews and forum threads written under the old name usually describe the same product; check the date and whether a given review means DEAR/Core or the separate Cin7 Omni platform before drawing conclusions.

Who owns Cin7, and does it matter for buyers?

Cin7 originated in Auckland, New Zealand, runs its US business from Denver, and has been majority-owned by the private equity firm Rubicon Technology Partners since 2019. The relevance for buyers is practical: the acquisition-and-rebrand history complicates independent research, and users have reported price increases in recent years, so long-term cost assumptions deserve a second look.