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Ohanafy

Ohanafy at a glance
VendorOhanafy, Inc.
HeadquartersWilmington, North Carolina, USA
OwnershipPrivately held, venture-backed (founded 2022)
DeploymentCloud (SaaS, built natively on the Salesforce platform)
Target marketUS craft beverage producers, distributors, and importers
IndustriesBreweries, distilleries, wineries, cideries, kombucha and ready-to-drink brands, beverage distribution
PricingNot published; demo and quote-based
Websiteohanafy.com

What Ohanafy is

Ohanafy sells vertical software for the beverage industry, built natively on the Salesforce platform. The vendor avoids the word ERP and calls the product an AI-powered operating system instead. Labels aside, the footprint covers orders and invoicing, warehouse and inventory, route accounting, retail execution, finance support and analytics, which is most of what a craft producer or beverage distributor would otherwise shop for as an industry-specific ERP system.

The company behind it

Ohanafy, Inc. was founded in 2022 in Wilmington, North Carolina, by Ian Padrick and Natalie Waggett, both of whom came out of the Salesforce ecosystem. Reported early funding is a few million dollars. The first product was a brewery management system; distilleries, wineries, cideries, kombucha and ready-to-drink brands followed, and separate offerings for importers and distributors came later. Sales run directly with demo-based onboarding, and the product is listed on the Salesforce AppExchange.

Three buyer groups are addressed today: beverage suppliers and brands, distributors and wholesalers, and retail-facing teams. Customers announced so far are largely US craft breweries, distilleries and beverage distributors. The vertical focus is deliberate and narrow. Food manufacturers and general distributors outside beverages are not the target.

Modules and capabilities

The module list runs to account and contact management, quotes, orders and invoicing, warehouse operations including picking and pallet handling, route accounting with truck management and daily settlement, retail execution with shelf checks and surveys, territory and visit routing, B2B and direct-to-consumer e-commerce storefronts, finance features aimed at closing the books faster, dashboards and role-specific AI copilots. Production and inventory tracking arrived with the original brewery product and remain central for supplier customers.

Licensing, hosting, cost

The platform is cloud-only SaaS and runs inside a Salesforce org. No price list is published. Quotes depend on company size, module selection and user count, and prospects should insist on a clear answer to one question in particular: how is Salesforce platform licensing packaged into the subscription?

Our take

The Salesforce foundation is the strongest argument on the table. A company of this size could not build that infrastructure, security model and reporting layer itself, and it has them from day one.

What follows is a very specific buyer. Craft producers and distributors that want CRM, operations and route accounting in one system, and that can live with a vendor founded in 2022 on modest funding, should put Ohanafy into a structured selection process next to established beverage-industry ERP suites, then press hard on accounting depth, data export and contract exit terms. Everyone outside the beverage vertical can stop reading: this is not a candidate, and it does not pretend to be. Buyers who need long-proven financial accounting depth, or who cannot carry the viability risk of a young venture-backed vendor, will sleep better with an established suite.

What the Ohanafy website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the Ohanafy vendor homepage

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Frequently asked questions

Is Ohanafy an ERP system?

The vendor markets it as an AI-powered operating system for the beverage industry, not as an ERP. Functionally the distinction blurs: orders and invoicing, warehouse and inventory, route accounting, finance support and analytics overlap heavily with what small beverage companies want from an industry ERP. Map your own requirements, especially accounting depth and production planning, against the actual module list rather than against the label on the box.

Which beverage businesses does Ohanafy serve?

It started with craft breweries and has since added distilleries, wineries, cideries, kombucha makers and ready-to-drink brands. Distributors and wholesalers are covered through route accounting and retail execution features, and there is a separate offering aimed at importers. The focus is US craft and midsize beverage operations, not global enterprise producers.

Does Ohanafy run on Salesforce, and what does it cost?

Yes, the product is built natively on the Salesforce platform and listed on the AppExchange. That gives a young vendor enterprise-grade infrastructure, security and reporting from day one, and it also means customer data lives in a Salesforce org. Pricing is not published; Ohanafy sells through demos and custom quotes, with cost driven by business size, module selection and user counts. One question belongs in every negotiation: how is Salesforce platform licensing handled in the contract? Comparing the quote against both beverage-specific competitors and general small-business systems is the fastest way to judge whether the number is fair.

How established is Ohanafy as a company?

Founded in Wilmington, North Carolina, in 2022 by Ian Padrick and Natalie Waggett, both with long Salesforce-ecosystem backgrounds, with a reported few million dollars in early funding. A steady stream of US brewery and distillery customers has been announced since launch. With any young venture-backed vendor, long-term viability, contract exit terms and data export options belong in due diligence rather than in the optimism column.