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Rootstock Cloud ERP: Manufacturing ERP Built Natively on the Salesforce Platform

Rootstock Cloud ERP at a glance
VendorRootstock Software
HeadquartersSan Ramon, California, USA
OwnershipPrivately held; backed by Gryphon Investors (middle-market private equity)
DeploymentCloud (SaaS, native on the Salesforce Platform)
Target marketMid-market manufacturers, distributors, and supply chain organizations, primarily existing Salesforce customers
IndustriesDiscrete manufacturing, high tech and electronics, industrial machinery, medical devices, aerospace and defense suppliers, distribution
PricingNot published; quote-based per-user subscription (Salesforce platform licensing is a separate cost)
Websiterootstock.com

The short version

Rootstock Cloud ERP runs manufacturing, distribution, and supply chain processes inside Salesforce itself. Not next to it. There is no middleware layer between an ERP database and CRM, because the suite is built on the Salesforce Platform and uses the same data model, environment, and security framework. Sales, service, and operations teams read and write the same customer, product, and order records. Among Salesforce-native ERP options, Rootstock is the name that comes up most often for product-centric companies in the United States.

The company behind it

Rootstock Software sits in San Ramon, California, and has built exclusively for the Salesforce Platform since the early 2010s. Two acquisitions shaped the current portfolio. In January 2018 the company bought Kenandy, a rival cloud ERP developer on the same platform, absorbing its customer base and financials expertise. In March 2026 it acquired Ascent Solutions, a Salesforce-native vendor of inventory, order management, and fulfillment applications, consolidating the segment further around itself.

Ownership is private. Gryphon Investors, a middle-market private equity firm, stands behind the company.

Modules and capabilities

The operational core runs sales order management, procurement, inventory, production engineering, shop floor control, and material requirements planning (MRP). All four common manufacturing modes are supported: make-to-stock, make-to-order, configure-to-order, and engineer-to-order. Lot and serial traceability, product costing, and order-to-cash processing complete that layer, while Rootstock Financials adds general ledger, payables, receivables, and multi-entity accounting on the same platform. Because every record is a Salesforce object, customers extend the system with the tools their administrators already know: reports, flows, and AppExchange applications.

Who buys it

Mid-market manufacturers, distributors, and supply chain organizations. Traction is strongest in discrete manufacturing: high tech and electronics, industrial machinery, medical devices, and aerospace and defense suppliers. The profile of the typical buyer is narrow and worth stating plainly. It is a US company already running Salesforce CRM that wants ERP in the same environment instead of a second system joined by an integration.

Licensing, hosting, cost

Cloud only, delivered as a SaaS subscription on the Salesforce Platform. No on-premises option exists. Rootstock publishes no price list, and licensing is quoted per user and per role. Any serious total-cost model has to include three items beyond the ERP subscription itself: Salesforce platform licensing, implementation services, and AppExchange add-ons.

Where it wins, where it loses

The differentiator here is architectural, not functional. One shared data model with Salesforce CRM removes the CRM-to-ERP integration layer that most mid-market manufacturers otherwise build, pay for, and maintain year after year. For a committed Salesforce shop doing discrete manufacturing, that argument is strong enough to put Rootstock on the shortlist. The flip side is dependence: cost structure, release cycles, and platform limits all follow Salesforce, and a company with no Salesforce footprint signs up for two adoptions at once rather than one. Manufacturers outside the ecosystem should not buy this; mainstream mid-market suites will almost always be the more economical path for them. Prospects should also press on the product-line overlap left behind by the Kenandy and Ascent deals during ERP selection, and get the roadmap answers in writing.

What the Rootstock Cloud ERP website looks like

Current view of the vendor homepage, captured by our editorial team.

Screenshot of the Rootstock Cloud ERP vendor homepage

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Frequently asked questions

Is Rootstock Cloud ERP owned by Salesforce?

No. Rootstock Software is an independent company headquartered in San Ramon, California, and backed by the private equity firm Gryphon Investors. The product is built and licensed by Rootstock even though it runs entirely on the Salesforce Platform. Buyers end up with two contracts: one with Rootstock for the ERP subscription, one with Salesforce for the underlying platform licensing.

How much does Rootstock Cloud ERP cost?

No price list is published. Quotes are prepared per user, per role, and by module mix, and the ERP subscription is only one line in the budget: Salesforce platform licensing, implementation services, and ongoing administration come on top. Comparable per-user quotes from several Salesforce-native and mainstream ERP vendors remain the most reliable way to gauge what the total will actually look like.

Do we need to be a Salesforce customer before adopting Rootstock?

In practice the platform is a hard prerequisite, because Rootstock runs only on the Salesforce Platform. Companies already using Salesforce CRM can add the ERP inside their existing environment and share customer, product, and order data from day one. Organizations with no Salesforce footprint have to adopt the platform alongside the ERP, which adds licensing cost and a second wave of change management to the project.

What happened to Kenandy after Rootstock acquired it?

Rootstock acquired Kenandy, another Salesforce-native cloud ERP developer, in January 2018 and folded its customer base and technology into its own portfolio. Kenandy is no longer marketed as a separate product line to new customers. The deal strengthened the financials side of the Rootstock suite and consolidated the Salesforce-native manufacturing ERP segment around a single vendor.

How does the acquisition of Ascent Solutions affect Rootstock buyers?

Rootstock announced the purchase of Ascent Solutions, a Salesforce-native inventory and order management vendor, in March 2026. For prospects the deal broadens available functionality in fulfillment, reverse logistics, and warehouse operations. Anyone evaluating either product should ask how the two portfolios converge over time and insist on documented roadmap commitments during contract negotiation.

Which manufacturing modes does Rootstock support?

Make-to-stock, make-to-order, configure-to-order, and engineer-to-order are all covered, together with lot and serial traceability, product costing, and order-to-cash processing. That combination explains the vendor traction in discrete segments such as medical devices, industrial machinery, and aerospace and defense supply, where mixed-mode production and strict traceability requirements sit side by side.